This Cookies & Similar Technologies Policy (“CST Policy”) describes the different types of cookies and similar technologies that are used on www.hansgrohe-usa.com (“Site”) of Hansgrohe SE. We may change this CST Policy at any time. Please take a look at the “LAST REVISED” legend at the top of this page to see when this CST Policy was last revised. Any changes in this CST Policy will become effective when we make the revised CST Policy available on or through the Site.
If you have any questions, please contact us by email at privacy@hansgrohe.com.
Cookies are a standard feature of websites that allow us to store small amounts of data on your computer about your visit to the Site. Cookies help us learn which areas of the Site are useful and which areas need improvement. For this purpose, we also use technologies similar to cookies, such as Flash Local Shared Objects (also known as Flash cookies) or pixel tags.
You can choose whether to accept the use of cookies and similar technologies in general by changing the settings on your browser, or by changing specific settings for the Site (as set out in Section 3 of this CST Policy). However, if you disable cookies and similar technologies, your experience on the Site may be diminished and some features may not work as intended.
Below we list the different types of cookies and similar technologies that are used on the Site. To the extent any personal information is collected through cookies, our Privacy Policy applies and complements this CST Policy.
Essential Cookies. Essential cookies enable you to navigate the Site and to use its services and features. Without these absolutely necessary cookies, the Site will not perform as smoothly for you as we would like it to and we may not be able to provide the Site or certain services or features.
| Cookie name | Description | Type & expiration | 1st party or 3rd party |
|---|---|---|---|
| AWSALB | AWS ALB application load balancer. | 7 days | 3rd party Amazon Web Services, Inc. More information |
| AWSALBTG | This cookie is associated with Amazon Web Services Elastic Load Balancing functionality. It is used to honor sticky sessions and enable target group stickiness. When the load balancer first routes a request to a weighted target group, the cookie is generated and included in subsequent requests to the load balancer. It is used to route requests to the target group specified in the cookie. | 7 days | 3rd party Amazon Web Services, Inc. More information |
| AWSALBCORS | This cookie is managed by Amazon Web Services and is used for load balancing. | 7 days | 3rd party Amazon Web Services, Inc. More information |
| ROUTEID | This cookie is used for directing the users to the same server. | Session cookie | 1st party |
| JSESSIONID | The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application. | Session cookie | 1st party |
| XSRF-TOKEN | Prevent fraudulent use | Session cookie | 1st party |
| anonymous-consent | Stores information wether a user has accepted specific cookie categories | 2 months | 1st party |
| cp-perf | Stores if Analytics Cookies got accepted by the user. | 2 months | 1st party |
| cp-chat | Stores if Chatbot Cookies got accepted by the user | 2 months | 1st party |
| cp-ret | Stores if Marketing Cookies got accepted by the user | 2 months | 1st party |
| cp-log | Required to do the anonymous user count | 2 months | 1st party |
| hbwsiterecom | Deliver localized content, language version | 16 years, 8 months | 1st party |
| VISITOR_INFO1_LIVE | YouTube bandwidth measurement | 6 months | 3rd party YouTube, LLC, More information |
Analytics Cookies. Analytics cookies collect information about your use of the Site and enables us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on the Site, help us record any difficulties you have with the Site, and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Site, rather than the usage of a single person. We use the information to analyze Site traffic, but we do not examine this information for individually identifying information.
| Cookie name | Description | Type & expiration | 1st party or 3rd party |
|---|---|---|---|
| HTML_BitRateBucketCsv | This cookie measures the playback time of videos in the Videomedia player per visitor depending on the bitrate. Used to analyze the video media player. | Session | 1st party |
| HTML_isPlayingCount | This cookie counts the number of times a particular video has been played in the video media player. Used for video media player analysis. It expires when you close your browser or withdraw your consent. | Session | 1st party |
| HTML_VisitValueCookie | This cookie calculates the value of the visit to the website from the playing time of a video in the video media player when accessed and the number of retries while playing. It is used to analyze the video media player. Expires when you close your browser or when you withdraw your consent. | Session | 1st party |
| HTML_VisitCountCookie | This cookie counts the number of views of a video in the video media player. Used for video media player analysis. It expires when you close your browser or withdraw your consent. | Session | 1st party |
| HTML_LastCLineTime | Includes information to distinguish users of the page. Collect data about user visits, such as which pages are relevant. | Session | 1st party |
| HTML_VisitIntervalStartTime | This cookie measures the start time of an interval between visits to a website in the video media player. Used to analyze the video media player. It expires when you close your browser or withdraw your consent. | Session | 1st party |
| AkamaiAnalytics_BrowserSessionId | Assigns an anonymous identifier to each visitor who plays a video. Used to analyze the video media player. | Session | 1st party |
| YSC | Registers a unique ID to keep statistics of the videos from YouTube that the user has watched. | Session | 3rd partyYouTube, LLC More information |
| _gid | Set by Google Analytics, used to distinguish users.Enables to measure how visitors use the website. | 24 hours | 3rd partyGoogle, LLC More information |
| _ga_* | Set by Google Analytics, used to persist session state. | 2 years | 3rd partyGoogle, LLC More information |
| gtm_internal | Used to detect internal traffic and exclude from tracking with Google Analytics. | 1 month | 3rd partyGoogle, LLC More information |
| _gcl_au | Set by Google Analytics, this cookie supports analysis of the effectiveness of our ads by capturing the related conversions | 3 months | 3rd partyGoogle, LLC More information |
| _pk_id. | Is placed by Piwik PRO, serves to differentiate users. Makes it possible to record how visitors use the website. | 13 months | Initial provider |
| _pk_ses. | Analysis cookie that does not itself contain data. When this cookie is set, the visitor number is always increased in "_pk_id". | Session | Initial provider |
| ppms_privacy_ | Stores the visitor's consent for data collection and use. | 12 months | Initial provider |
| QST | Set to prevent multiple submissions of a qualtrics survey. This cookie is intended to record the completed survey and prevent users from taking the survey a second time. | 6 months | 3rd party Hotjar Ltd. More information |
| stg_traffic_source_priority | Stores the type of traffic source from which the visitor came to the website. | 30 minutes | Initial provider |
| stg_last_interaction | Shows whether the session of the last visitor is still running or whether a new session has begun. | 365 days | Initial provider |
| stg_returning_visitor | Determines whether the visitor is a repeat visitor. | 365 days | Initial provider |
| stg_externalReferrer | Stores the URL of the website that directed the visitor to this website. | Runs when the browser is closed | Initial provider |
| _vis_opt_exp_{CAMPAIGNID}_ goal_{GOALID} | This cookies is created by VWO when a goal is triggered in a campaign. | 100 days | 3rd party VWO, More information |
| _vis_opt_test_cookie | This cookie set by VWO is created to see whether or not the cookies in the visitor's browser are activated. It also helps to track the number of browser sessions that a visitor has had. | Expires on browser close | 3rd party VWO, More information |
| _vis_opt_exp_{CAMPAIGNID}_ combi | This cookies is created by VWO when a visitor is selected for a certain test variant. It ensures that the visitor sees the same variant when they visit the site again. | 100 days | 3rd party VWO, More information |
| _vis_opt_exp_{CAMPAIGNID}_ exclude | This cookie is set by VWO when a visitor is barred from a test campaign due to traffic percentages. | 100 days | 3rd party VWO, More information |
| _vis_opt_exp_{CAMPAIGNID}_ split | This cookie set by VWO is created when a variant is selected for the visitor but the visitor has not yet been forwarded to the variation site. It is present to allow VWO to review whether the variation site corresponds to the selected variation after the site has been visited. | 100 days | 3rd party VWO, More information |
| _vis_opt_s | VWO sets this cookie to track how often a visitor closes and reopens their browser. | 100 days | 3rd party VWO, More information |
| _vis_opt_out | This cookie set by VWO shows that a user should not participate in a campaign. | 10 years | 3rd party VWO, More information |
| _VWO_uuid | A cookie set by VWO that generates a unique ID for each visitor. | 10 years | 3rd party VWO, More information |
| _VWO_uuid_{CAMPAIGNID} | A cookie that is created for each cross-domain campaign and generates a unique ID for each visitor. | 10 years | 3rd party VWO, More information |
| _VWO_ds | A cookie created by VWO that stores persistent data on a visitor level for VWO Insights. | Depends on the retention period of the VWO account | 3rd party VWO, More information |
| _VWO_sn | A cookie created by VWO that stores session level information. | 30 mins and reset again to 30 mins on visitor activity | 3rd party VWO, More information |
| _VWO_uuid_v2 | A cookie created by VWO that calculates unique traffic on a website. | 366 days | 3rd party VWO, More information |
| _vis_opt_exp_{CAMPAIGNID} _combi_choose | This temporary cookie stores the selected combination and is deleted as soon as changes have been performed in the campaign. | Remains in place until the campaign is adjusted | 3rd party VWO, More information |
| _vis_opt_exp_{CAMPAIGNID} _goal_{GOALID}_{ACCID} | A cookie that is created when a campaign goal is achieved and cross-domain tracking is activated. | 100 days | 3rd party VWO, More information |
| _vis_opt_exp_{CAMPAIGNID} _combi_{ACCID} | A cookie that is created when a user is selected for a certain test variation and cross-domain tracking is activated. It ensures that visitors see the same variant when they visit the site again. | 100 days | 3rd party VWO, More information |
| _vis_opt_exp_{CAMPAIGNID} _exclude_{ACCID} | This cookie is set by VWO when cross-domain tracking is activated. It is created when a visitor is selected for a certain variation of a test. It ensures that visitors see the same variant when they visit the site again. | 100 days | 3rd party VWO, More information |
| _vis_opt_exp_{CAMPAIGNID} _split_{ACCID} | This cookie is set by VWO when cross-domain tracking is activated. It is created when one of the variants is selected for the visitor but the visitor has not yet been forwarded to the variation site. This allows VWO to test whether the variation site corresponds to the selected variation after the visitor goes to the site. | 100 days | 3rd party VWO, More information |
| _VWO_uuid_{CAMPAIGNID} _{ACCID} | This cookie is set by VWO when the cross-domain tracking is activated and generated a unique ID for each visitor. | 10 years | 3rd party VWO, More information |
| _vis_opt_exp_{CAMPAIGNID} _combi_choose_{ACCID} | This cookie is set by VWO when cross-domain tracking is activated and stores the selected combination. This is a temporary cookie that is deleted when the changes to the campaign are applied. | Remains in place until the changes to the campaign are applied | 3rd party VWO, More information |
| _VWO_referrer | This cookie is set by VWO and stores referral information that allows VWO to identify the original traffic sources in the event of a split URL campaign. | 15 seconds | 3rd party VWO, More information |
| _VWO_global_opt_out | A cookie that is set when a user wants to deactivate VWO on all websites. | 100 days | 3rd party VWO, More information |
| _VWO | A collection cookie that contains all VWO cookies listed above. It is currently only created for the Safari browser. | Lapses in 2096 years | 3rd party VWO, More information |
Advertising Cookies. Advertising cookies are set to display targeted promotions or advertisements based upon your interests on the Site or to manage our advertising. These cookies collect information about your activities on this Site and other sites to provide you with targeted advertising.
Social Media Cookies. Social media cookies collect information about social media usage.
| Cookie name | Description | Type & expiration | 1st party or 3rd party |
|---|---|---|---|
| _pin_unauth | Cookie supports grouping actions of users who cannot be identified by Pinterest. | 1 year | 3rd party Pinterest Europe Ltd. More information |
| _pinterest_ct_ua | Supports online marketing by collecting information about users to promote products through partners and other platforms. | 1 year | 3rd party Pinterest Europe Ltd. More information |
| _fbp | Used to track leads’ activity on the Site. | 3 months | 3rd party Meta Platforms Ireland Limited More information |
| lidc | Used for Linkedin routing, share buttons and advertising. | 1 day | 3rd party Linkedin Corporation More information |
| li_gc | This cookie is used to store guest consent to the use of non-essential Linkedin cookies | 2 years | 3rd party Linkedin Corporation More information |
| li_mc | This cookie is used as a temporary cache. It serves to avoid database queries for a member's consent to the use of non-essential cookies and to have this consent information available on the client side in order to be able to enforce it on the client side | 2 years | 3rd party Linkedin Corporation More information |
| lang | This cookie remembers a user's language preference. This ensures that the LinkedIn.com website appears in the language selected by the user | Session | 3rd party Linkedin Corporation More information |
| bcookie | Used by the social networking service LinkedIn for tracking the use of embedded services. | 2 years | 3rd party Linkedin Corporation More information |
| AnalyticsSyncHistory | Used by LinkedIn in connection with data synchronization with third-party analytics service. | 29 days | 3rd party Linkedin Corporation More information |
| UserMatchHistory | Used by LinkedIn to track visitors across multiple websites to present relevant advertising based on visitor's preferences. | 29 days | 3rd party Linkedin Corporation More information |
| IDE | Used by Google DoubleClick to register and report the user's actions on the website after viewing or clicking on one of the provider's ads, with the purpose of measuring the effectiveness of an advertisement and displaying targeted advertisements to the user. | 1 year | 3rd party Doubleclick (Google LLC) More information |
| __Secure-3PAPISID | Used for targeting purposes to build a profile of website visitors' interests in order to display relevant and personalized Google ads. | 1 year | 3rd party Google, LLC More information |
| __Secure-3PSID | Used for targeting purposes to build a profile of website visitors' interests in order to display relevant and personalized Google ads. | 2 years | 3rd party Google, LLC More information |
| __Secure-3PSIDCC | Used for targeting purposes to build a profile of website visitors' interests in order to display relevant and personalized Google ads. | 2 years | 3rd party Google, LLC More information |
| UULE | Used for targeting purposes to build a profile of website visitors' interests in order to display relevant and personalized Google ads. | 1 day | 3rd party Google, LLC More information |
| NID | Used for targeting purposes to build a profile of website visitors' interests in order to display relevant and personalized Google ads. | 1 day | 3rd party Google, LLC More information |
| CONSENT | This cookie is used by google to store consent to the use of non-essential cookies | 2 years | 3rd party Google, LLC More information |
| 1P_JAR | Provide Google ad delivery or retargeting. | 1 month | 3rd party Google, LLC More information |
| DV | Provide Google ad delivery or retargeting. | 1 day | 3rd party Google, LLC More information |
| PREF | Deliver localized content, language version | 1 year | 3rd party Google, LLC More information |
Google Analytics. Google Analytics service is provided by Google, Inc. ("Google"). We use Google Analytics to collect anonymized statistics in order to improve the Site. You can learn about Google’s practices by going to Google Analytics and privacy, and opt out of them by downloading the Google Analytics Opt-out Browser Add-on. We have taken the following measures to protect the data collected through Google Analytics:
Piwik PRO. We use the Piwik PRO Analytics Suite as our website/app analytics software to create anonymized statistics for the purpose of improving the website. Review the scope of the data collected by Piwik PRO.
We host our solution: on Microsoft Azure in Germany/the Netherlands/the United States of America/Hong Kong/ElastX in Sweden, and store the data for 25 months.
Purpose of data processing: Analytics and conversion tracking based on your consent. Legal basis: Art. 6 (1)(a) GDPR.
Piwik PRO does not send data about you to other sub-processors or third parties and does not use it for their own purposes. You can find more information in the Data Protection Guidelines of Piwik PRO.
Pixel tags. Pixel tags (also known as web beacons and clear GIFs) are used to, among other things, track the actions of users of the Site, measure the success of our marketing campaigns, and compile statistics about usage of the Site and response rates.
Further third party cookies.
Youtube: Detailed information on the cookies used can be found on the following website or on request directly from the provider.
NewRelic: Detailed information on the cookies used can be found on the following website or on request directly from the provider.
Yellowmap: Detailed information on the cookies used can be found on the following website or on request directly from the provider.
Live chat: These cookies enable use of our live chat function. Detailed information on the cookies used here can be found on the following website or from the service provider directly upon request.
Chat : Our website uses the chatbot to provide answers to customer or employee inquiries. The provider is Cognigy GmbH, Speditionstraße 1 40221 Düsseldorf. We have carefully selected the provider Cognigy and it does not collect or process any personal data for behavioral analysis. Personal data is only processed if you provide it voluntarily. Usage data such as chat duration, message timestamps, number of dialogues and approximate user location are stored anonymously for statistical purposes only. We process your data exclusively to process your request and for internal purposes (Article 6, paragraph 1, letter b; Article 6, paragraph 1, letter f of the GDPR). You can find detailed information on the following website. Further information can be found here.
Google reCAPTCHA: This website uses the “reCAPTCHA” service by Google Inc. (“Google”) so that it can differentiate between cases when the forms provided on this website are completed by a natural person or misused by automated machine processing. This involves sending the IP address and possibly other data required by Google for reCAPTCHA to Google. Deviating data privacy provisions set out by Google apply here. By using the website, you consent to these data privacy regulations by implication. Please do not use the website if you object to these data privacy regulations.
VWO: We use VWO to better understand the behavior and the customer journey of the user. Based on the data that is acquired, the website is optimized for the needs of the user. You can find detailed information about the cookies used at the following website: VWO, Cookie Policy.
Browser or Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Site you are using. We use this information to ensure that the Site functions properly.
Physical Location. We collect the physical location of your device by, for example, using satellite, cell phone tower, or WiFi signals. We use your device’s physical location to provide you with personalized location-based services and content. We also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you can allow or deny such uses and sharing of your device’s location, but if you do, we and our marketing partners may not be able to provide you with the applicable personalized services and content.
Device Fingerprinting. In order to be able to offer you content that we believe may interest you based on your activity on the Site, and for fraud prevention and authentication purposes, we may also use other technologies that are similar to cookies. For example, we may gather device attributes and combine information collected by most browsers or automatically through your device to create a unique ID that identifies your browser or device to us with reasonable certainty. In this context we may collect, use, and combine the following information:
You can change your settings for cookies and similar technologies or withdraw your consent here:
Deleting cookies in Internet Explorer
To find information relating to other browsers, visit the browser developer's website. Please be aware that if cookies are disabled, not all features of the Site may operate as intended. Please contact us at privacy@hangrohe.com if you have any questions or concerns.
If you want to clear all cookies left behind by the websites you have visited, here are links where you can download three programs that clean out tracking cookies: